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	<title>Ginger Zumaeta</title>
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	<description>stirring the pot</description>
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		<title>Ginger Zumaeta</title>
		<link>http://gingerzumaeta.wordpress.com</link>
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		<item>
		<title>Here&#8217;s What I&#8217;m Up To</title>
		<link>http://gingerzumaeta.wordpress.com/2011/03/09/heres-what-im-up-to/</link>
		<comments>http://gingerzumaeta.wordpress.com/2011/03/09/heres-what-im-up-to/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 22:39:30 +0000</pubDate>
		<dc:creator>latinos &#38; movies</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://gingerzumaeta.wordpress.com/?p=343</guid>
		<description><![CDATA[You found me, now find out what I&#8217;m up to. Beehive is where I do marketing.  We are a virtual agency.  We do cool stuff with cool people.  Stuff like digital campaigns, social media, traditional media, guerilla marketing, creative production, &#8230; <a href="http://gingerzumaeta.wordpress.com/2011/03/09/heres-what-im-up-to/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gingerzumaeta.wordpress.com&amp;blog=7470120&amp;post=343&amp;subd=gingerzumaeta&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>From Prada to Nada &#8211; Share the Player!</title>
		<link>http://gingerzumaeta.wordpress.com/2010/12/15/from-prada-to-nada-share-the-player/</link>
		<comments>http://gingerzumaeta.wordpress.com/2010/12/15/from-prada-to-nada-share-the-player/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 22:03:18 +0000</pubDate>
		<dc:creator>latinos &#38; movies</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://gingerzumaeta.wordpress.com/2010/12/15/from-prada-to-nada-share-the-player/</guid>
		<description><![CDATA[Filed under: Marketing<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gingerzumaeta.wordpress.com&amp;blog=7470120&amp;post=339&amp;subd=gingerzumaeta&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">From Prada to Nada - Share the Player!</media:title>
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		<title>Start with Positioning!</title>
		<link>http://gingerzumaeta.wordpress.com/2010/09/10/start-with-positioning/</link>
		<comments>http://gingerzumaeta.wordpress.com/2010/09/10/start-with-positioning/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 14:47:57 +0000</pubDate>
		<dc:creator>latinos &#38; movies</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[ZUMGI]]></category>

		<guid isPermaLink="false">http://gingerzumaeta.wordpress.com/?p=334</guid>
		<description><![CDATA[What&#8217;s your position?  Seriously.  Where do you fit in?  What&#8217;s the pain-point you solve?  Would the market even notice if you disappeared? A positioning statement solves these, but before you go off and throw together a good &#8216;sentence&#8217;, you&#8217;ll have &#8230; <a href="http://gingerzumaeta.wordpress.com/2010/09/10/start-with-positioning/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gingerzumaeta.wordpress.com&amp;blog=7470120&amp;post=334&amp;subd=gingerzumaeta&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Happiness Leads to Higher Income</title>
		<link>http://gingerzumaeta.wordpress.com/2010/04/28/happiness-leads-to-higher-income/</link>
		<comments>http://gingerzumaeta.wordpress.com/2010/04/28/happiness-leads-to-higher-income/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 15:47:09 +0000</pubDate>
		<dc:creator>latinos &#38; movies</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://gingerzumaeta.wordpress.com/2010/04/28/happiness-leads-to-higher-income/</guid>
		<description><![CDATA[Great news via HBR&#8217;s Daily Stat! Greater happiness is associated with higher future income, research shows. A one-point increase in people&#8217;s assessment of their happiness on a five-point scale was linked to a 3% higher income five years later, according &#8230; <a href="http://gingerzumaeta.wordpress.com/2010/04/28/happiness-leads-to-higher-income/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gingerzumaeta.wordpress.com&amp;blog=7470120&amp;post=332&amp;subd=gingerzumaeta&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>The Truth about Marketing.</title>
		<link>http://gingerzumaeta.wordpress.com/2010/02/24/the-truth-about-marketing/</link>
		<comments>http://gingerzumaeta.wordpress.com/2010/02/24/the-truth-about-marketing/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 17:05:24 +0000</pubDate>
		<dc:creator>latinos &#38; movies</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Promoting]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[ZUMGI]]></category>

		<guid isPermaLink="false">http://gingerzumaeta.wordpress.com/?p=321</guid>
		<description><![CDATA[This process of analyzing the marketplace is critical to not only selling the product, but to developing new products as well! If you don’t do the analysis, you don’t have a great probability of maximizing value . . . in other words, you won’t sell as much as you could if you had done your homework. <a href="http://gingerzumaeta.wordpress.com/2010/02/24/the-truth-about-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gingerzumaeta.wordpress.com&amp;blog=7470120&amp;post=321&amp;subd=gingerzumaeta&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">gingerzumaeta</media:title>
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		<title>Create an Incubator INSIDE to drive Growth</title>
		<link>http://gingerzumaeta.wordpress.com/2010/01/27/314/</link>
		<comments>http://gingerzumaeta.wordpress.com/2010/01/27/314/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 17:45:50 +0000</pubDate>
		<dc:creator>latinos &#38; movies</dc:creator>
				<category><![CDATA[innovation]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://gingerzumaeta.wordpress.com/?p=314</guid>
		<description><![CDATA[Create a Special Unit to Drive Growth Rita McGrath &#8211; Harvard Business Review As the economy shows some signs of shrugging off its doldrums, growth is back on the agenda. After cutting costs for a year or more while repeating &#8230; <a href="http://gingerzumaeta.wordpress.com/2010/01/27/314/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gingerzumaeta.wordpress.com&amp;blog=7470120&amp;post=314&amp;subd=gingerzumaeta&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>A Big-Picture Look at Google, Microsoft, Apple and Yahoo &#8211; Bits Blog &#8211; NYTimes.com</title>
		<link>http://gingerzumaeta.wordpress.com/2010/01/23/a-big-picture-look-at-google-microsoft-apple-and-yahoo-bits-blog-nytimes-com/</link>
		<comments>http://gingerzumaeta.wordpress.com/2010/01/23/a-big-picture-look-at-google-microsoft-apple-and-yahoo-bits-blog-nytimes-com/#comments</comments>
		<pubDate>Sat, 23 Jan 2010 18:14:34 +0000</pubDate>
		<dc:creator>latinos &#38; movies</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://gingerzumaeta.wordpress.com/?p=312</guid>
		<description><![CDATA[A Big-Picture Look at Google, Microsoft, Apple and Yahoo Bits Blog &#8211; NYTimes.com. On Wednesday, I wrote about a battle looming between Apple and Google as discussions take place over the possibility of Apple making Microsoft’s Bing the default search &#8230; <a href="http://gingerzumaeta.wordpress.com/2010/01/23/a-big-picture-look-at-google-microsoft-apple-and-yahoo-bits-blog-nytimes-com/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gingerzumaeta.wordpress.com&amp;blog=7470120&amp;post=312&amp;subd=gingerzumaeta&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Face Time Matters</title>
		<link>http://gingerzumaeta.wordpress.com/2010/01/21/face-time-matters/</link>
		<comments>http://gingerzumaeta.wordpress.com/2010/01/21/face-time-matters/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 16:12:54 +0000</pubDate>
		<dc:creator>latinos &#38; movies</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[charisma]]></category>
		<category><![CDATA[face time]]></category>
		<category><![CDATA[harvard]]></category>

		<guid isPermaLink="false">http://gingerzumaeta.wordpress.com/?p=310</guid>
		<description><![CDATA[Social cues—“honest signals”—are powerful indicators of success Because of the importance of nonverbal forms of communication, face-to-face interactions have a big impact on people&#8217;s thinking and emotions. In a research study, some 30% of the variation in university students&#8217; political &#8230; <a href="http://gingerzumaeta.wordpress.com/2010/01/21/face-time-matters/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gingerzumaeta.wordpress.com&amp;blog=7470120&amp;post=310&amp;subd=gingerzumaeta&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Networking Reconsidered &#8211; John Hagel III and John Seely Brown &#8211; Harvard Business Review</title>
		<link>http://gingerzumaeta.wordpress.com/2010/01/20/networking-reconsidered-john-hagel-iii-and-john-seely-brown-harvard-business-review/</link>
		<comments>http://gingerzumaeta.wordpress.com/2010/01/20/networking-reconsidered-john-hagel-iii-and-john-seely-brown-harvard-business-review/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 01:30:58 +0000</pubDate>
		<dc:creator>latinos &#38; movies</dc:creator>
				<category><![CDATA[Networking]]></category>

		<guid isPermaLink="false">http://gingerzumaeta.wordpress.com/?p=308</guid>
		<description><![CDATA[In this world, it is not who you know, but what you learn from, and with, who you know John Hagel III and John Seely Brown &#8211; Harvard Business Review. Social networking is becoming more important, both at the individual &#8230; <a href="http://gingerzumaeta.wordpress.com/2010/01/20/networking-reconsidered-john-hagel-iii-and-john-seely-brown-harvard-business-review/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gingerzumaeta.wordpress.com&amp;blog=7470120&amp;post=308&amp;subd=gingerzumaeta&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">gingerzumaeta</media:title>
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		<title>A lighter touch for postmerger integration &#8211; McKinsey Quarterly &#8211; Corporate Finance &#8211; M&amp;A</title>
		<link>http://gingerzumaeta.wordpress.com/2010/01/20/a-lighter-touch-for-postmerger-integration-mckinsey-quarterly-corporate-finance-ma/</link>
		<comments>http://gingerzumaeta.wordpress.com/2010/01/20/a-lighter-touch-for-postmerger-integration-mckinsey-quarterly-corporate-finance-ma/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 00:01:42 +0000</pubDate>
		<dc:creator>latinos &#38; movies</dc:creator>
				<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://gingerzumaeta.wordpress.com/?p=306</guid>
		<description><![CDATA[A lighter touch for postmerger integration McKinsey Quarterly &#8211; Corporate Finance &#8211; M&#38;A When it comes to acquisitions, some Asian companies are forging a novel path through the thicket of postmerger integration: they aren’t doing it. Among Western companies, the &#8230; <a href="http://gingerzumaeta.wordpress.com/2010/01/20/a-lighter-touch-for-postmerger-integration-mckinsey-quarterly-corporate-finance-ma/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gingerzumaeta.wordpress.com&amp;blog=7470120&amp;post=306&amp;subd=gingerzumaeta&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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